Sailaja Harinathan
Sailaja Harinathan
Brief about your business
We design and manufacture the machinery’s for packaging and assembly automation for all pharma, food and electronic industries.
Some Personal Information that you would like to share (qualifications, background, interests, what the real you is all about
Diploma in electronics. Worked for a electronic industry for 3 years. I always had a dream of starting a business ,which can add value to the industry and generate revenue.
When did you first start your business and how did the business idea come about?
Started in Dec,2009. My hubby is a mechanical engineer always had a passion towards technology . we thought of providing a value based technology to the industries.
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Gagandeep Kaur
Gagandeep Kaur
Name: Gagandeep Kaur
The Enterprise:Ghar Ka Khaana Tiffin Service is one of its kind.It’s a food /tiffin service for all who are staying away from their homes . we offer services in all sectors of chandigarh to working people , PGs, students etc. it provides homely food to all at affordable charges.
The Woman behind the Entrepreneur:
Hi My name is Gagandeep kaur, age 22 and done with grads in Non medical 2 yrs back. I started doing my first job since I was in 2nd year I am a confident girl with optimistic approach towards each aspect of life. I always wanted to own a business and it turned out to b a tiffin service. I am delivering all these tiffins by myself on my active. Also I am having my job running simultaneously for me. I just want to learn new things, applying new ideas and living my life on my terms and conditions.
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Meghana Chaudhary
Meghana Chaudhary
Name: Meghana Chaudhary
The Enterprise: Beaute Naturelle is an eco-chic Internet boutique for Nature-inspired personal care. It’s the ease of secure online shopping, the convenience of doorstep delivery and the phenomenal reach of a website rolled into one.
What Beauté Naturelle offers, is a chance to look gorgeous, and do your bit for the planet at the same time!
The Woman behind the Entrepreneur:
My formal education couldn’t be more different from what I’m doing now (M.S. in the Biomedical Sciences from the University at Buffalo, the State University of New York.) I’ve worked in lab and clinical research at the University of Michigan, Ann Arbor. Having worked with patients in a large hospital setting, I’ve been steeped in the human element- a key factor for the success of any people-oriented venture. I’m an avid reader, traveller, Nature lover, art aficionado, writer, foodie, and a doting wife and mother.
What is PR, exactly?!
Time and again I am asked quizzed by many established professionals ‘What is PR’ and ‘What exactly do you do?’ Most of the time I reply with a smile, “Why don’t you Google it?”. But today I am making an attempt to explain what I do as a PR consultant and how you can benefit from it!
From remembering birth days, special occasions, marking our presence at someone’s demise to sending flowers over for a speedy recovery are little things we all do in our personal lives to create/enhance our reputation. The same law, when applied in the business, is called PR. It’s worth mentioning here that PR of course goes far beyond just remembering important days!
Public relations or PR, as it’s better known, has been in existence from time immemorial. Haven’t we all read the about the ‘official messenger’ who communicated and carried messages to the audience, relayed news, made announcements about the latest developments and so on. He even played as a mediator in resolving issues between two states which extended PR’s role to efficiently overseeing crisis management.
It still continues to play a pivotal role in our lives from managing relationships to networking with newer groups who we could associate with for mutual benefit.
Let me give you an example. Recently my colleagues and I were travelling for work to another city and stayed in a hotel. While we were there, it happened to be one of the colleagues birthday. The rest of us were planning to throw a little party by getting a cake, etc but we were all in for a surprise when the hotel staff hosted a birthday lunch for all of us. How did they find out about the birthday? From the photo-ids that we had submitted at the time of check-in! Isn’t that amazing? They bowled us over with their thoughtfulness, creating a very positive image in our minds. So much so, that I am writing about them here! And that’s PR.
This example confirms that foundation of PR remains the same except that the approach, ideas, strategy, etc become more brand specific and scientific in nature. When you start a venture what are your top most priorities?
- How do I bring in customers/clients?
- How do I retain these and make them come back for more?
- How to do I build the brand?
- How do I make it one of the first few in its league?
- How do I attract eye balls?
- How do I create and build confidence?
- How do I get endorsements?
What is that ideal tool for you to achieve all the above, at a fraction of the cost since you are a start-up and cash strapped? I already gave you the answer! It is PR. While there are a lot of things that you can do at your level, there is a lot more that can be done and achieved if you hire a specialist on board.
In my next post I will attempt to throw some light on how you can do PR for your start up on your own. Till then, give some thought to what PR is and how you have already been doing it for yourself.
- Pallavee Walia
Neha Gupta
Neha Gupta
Name: Neha Gupta
The Enterprise: Lipikaar is a typing method which allows users to type in their language using a regular English keyboard. The popularity of Lipikaar comes from its SMS-style typing method which is simple, easy to use and intuitive. Using 3 simple rules, one can type any word accurately without having to guess its English spelling or trying different key combinations
Nirjary M. Desai
Nirjary Desai
Name: Nirjary M. Desai
The Enterprise: KIS (cubed) Events and Bridal Elements by Nirjary Desai, the wedding and event planning company of choice for the Simply, Sophisticated with Style. KIS (cubed) Events is an exclusive wedding & special event planning/management company that serves as your one stop where we provide extensive event services under one roof. We specialize in local and international event planning from all around the globe. We are always looking for new and creative ways to branch out to showcase world culture through our expertise.
Prachi Garg
Prachi Garg
Name: Prachi Garg
The Enterprise: Ghoomophiro.com is an answer to the problems of managers of corporate world, who want to organize team events at minimal cost. It is a concept, where we organize corporate tours based on the customers’ requirements, budget and provide them bouquet of options.Offerings include transport, stay, team building activities and anything and everything that can make our clients happy and suits their requirements.
We work on outsourcing model: – Whenever there is a requirement for a client, we rope in locals for the logistics, guides who are into the same business but have been doing at local level.
In a very naïve stage, and major mode of marketing is word of mouth, social media.• In future, we plan to expand by organizing similar tours, team building activities for school students.
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Chetana Keni
Chetana keni
Name: Chetana Keni
The Enterprise: Aurinko Academy is a Progressive School in Bangalore. At Aurinko, abilities design the learning experience of each child. Designed on the NCERT framework, coupled with a low student teacher ratio ( 1:2) and strong emphasis on life skills, Aurinko is open to children with high IQ, Dyslexia and Learning Differences.
Aurinko has proved that with the right attitude, love and personal attention any child can learn. This school has proved that every child has a right to education and every child can learn.
Today Aurinko Academy has almost 30 children and 20 teachers. Other than this the Institute works with several other children from different schools in their After School Program.
Mala Roy
Mala Roy
Name: Mala Roy
The Enterprise: I am a free lance Art Promoter. I started with a solo exhibition at Bhopal in the year of 2008 with only one artist, and then started thinking on an exhibition with groups of artists. Presently I am arranging a unique of its kind art exhibition at Chennai. It is unique because, I have collected artists from various regions with various styles and absolutely with different moods. This exhibition is named as “Mood”.
The Woman behind the Entrepreneur:
I am a science graduate, a diploma holder on “A” level on computer programming and presently pursuing Masters on Education. I always thrive for knowledge and I believe that there is no end and age of education and knowledge. I have a vast and versatile experience from web site designing to customer service of large India Based MNC’s and Banks @ Delhi and Kolkata. Also I have enjoyed teaching and tuition experience with some of the elite schools in India. I am tech savvy and always want to learn new technology and applications. I love reading books, good articles .
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Rashmi Daga
Name: Rashmi Daga
The Enterprise: Afday is an abbreviation and stands for “Art for Everyday”. We offer product categories like home décor, clocks, lamps, paintings, digital art, bags and purses, jewellery, toys, educational gifts, pottery, ceramics and much more. Our business model is to offer fresh and interesting art for everyday products, unique handcrafted and designer products through an internet platform. We deliver anywhere in India and customers can pay with credit/ debit cards and also have the Cash on delivery options.
The Woman behind the Entrepreneur:
I did my Electrical Engineering from Delhi College of Engineering (2001) and MBA from IIM Ahmedabad (2003). I have worked with corporates like IBM, J&J Medical and TutorVista and my last role was Vice President Operations in TutorVista. I have overall eight years of sales, marketing and operations experience. My interests include travel and cooking.